Always start the main body of the page with an H3 title. It gives the pages on the site a consistent look and gives the opportunity to draw the reader in with a punchy start.
H4 titles should be used from then on. They are useful for breaking up large blocks of copy and when used carefully aid the reader’s experience.
For sub-headings please use H6.
No other heading styles should be used.
The majority of your copy should be included in a Text Body content module. To add one of these to your page click the ‘Add Content’ button and select Text Body Module. You’ll then be able to add ‘rows’ of content, depending on your needs.
The options are:
Rich text: A standard wysiwyg text editor for text, basic styling and adding links to text.
Youtube embed: For embedding a video from the LCC Youtube (or third party) channel. You’ll need to enter the Youtube video id, the site will do all of the necessary formatting.
Two Image Row: We should use this to insert images onto the page, rather than inserting images into a Rich Text row. The reasons for doing this are that the images will be correctly formatted for the site and there are fields to add a caption to each.
The left hand image and caption
The right hand image and caption
The Two Image Row captions work better when italicised and this should be standard across the site. This can be done by adding formatting tags to either end of the caption as follows:
<em>YOUR CAPTION GOES HERE</em>
If you’re unsure how to do this, then please ask.
Three Image Row: As above, but three images in a row.
Accordion: Use these to condense large amounts of copy into a ‘read more’ style. Use these sparingly – often they dominate the page and if the content can be hidden without spoiling the meaning of the page then you may want to consider it the content needs to be there at all. Could it be downloaded in a pdf or could you link through to another webpage for the info?
Accordion Pros
Can include a large amount of content in a small area of the page.
Hides content that may not be of interest to all readers, for example very technical or jargony content.
Useful for FAQs, explainers or lists.
Accordion Cons
Can visually dominate the page.
Hides potentially interesting content and makes the page less easy to navigate.
Text formatting within the accordion is possible, but only by using HTML tags.
Quote: Use this if you want to include larger quotes into a page. Just put the actual quote into the Quote box and put the attribution into a Rich Text row afterwards, or use an introductory sentence such as
Ashok Sinha, LCC CEO, said that:
“...your quote goes here. As well as working well for larger quotes, the quote box works well for shorter quotes that you think will benefit from being highlighted. For example an especially inspiring or important quote. Quotes can be broken up into paragraphs, but you will need to include some HTML in your copy to do this. Use the non-spacing break tag </br> twice to end your paragraph and insert a blank line.”
Where the page contains a lot of quotes or is more of a factual report, or the quote is very short you are best advised to include the quote in the body of the copy.
And don't forget!
Always end your page or story with an action or module to keep them on the site. This could be a newsletter signup, post grid or link to another page.
