Your voice for a cycling city

Mobileye  driver warning system in action

New free resource for lorry drivers and bike riders to improve safety on London roads

A new website about lorry danger is helping both drivers and cyclists avoid collisions. The unique site features a carefully selected range of useful videos; tips on reducing road danger; and the latest on safer lorry design and tailored training for drivers and riders.

The London Cycling Campaign (LCC) is launching the Lorry Safety website (https://lorrysafety.lcc.org.uk/) as part of its commitment to reduce road danger with support from Mobileye, an Intel company, a global leader in collision avoidance technology for cars, lorries and buses and autonomous vehicle technology; and McGee, a specialist contractor who considers its first priority to be safety.

Riders and lorry drivers will find videos on the site in which the challenges of interacting in dense road environments are discussed. Detailed guidance on a cyclist’s best strategy close to a lorry are addressed, and drivers are assisted in understanding why, for example, a rider might ride in the centre of a traffic lane when approaching a side street.

LCC wants the number of fatal and serious collisions involving lorries to be zero. Lorries are involved in approximately 50% of cyclist deaths and 20% of pedestrian deaths despite accounting for only 4% of the miles driven in London.  

The new website looks at a range of technologies that are increasingly being installed and purchased by responsible heavy goods vehicle (HGV) operators: 

• lorries with far improved direct vision and fewer blind spots;
• close proximity alert systems that let drivers know when a pedestrian or cyclist is very near;
• systems that ensure drivers carry out a range of safety checks before departure

The site also goes beyond the usual advice for cyclists to “take care around lorries” by providing specific information about where most collisions take place and which lorry manoeuvres, such as moving out right to turn left, can lure a rider into a dangerous zone.  

LCC will be continuing to update this unique site with links and information about the latest in road danger reduction.

Dr Ashok Sinha, LCC CEO,  said:

“LCC is fully committed to reducing road danger on our roads and the new lorry safety site helps drivers, lorry operators, bike riders and pedestrians understand the dangers of large vehicles and  the strategies and technologies that can be used to reduce those dangers” 

Gil Ayalon, Director of EMEA at Mobileye, said:

"Mobileye is committed to harnessing the best computer vision and artificial intelligence technology to keep drivers and vulnerable road users alike as safe as possible on the roads. This has been our mission from day one, and we are pleased to be partnering with LCC on this important campaign."

John McGee, Director McGee, said:

“As a fleet operator, we are pleased to support the London Cycling Campaign’s new website as part of our ongoing commitment to reducing road danger. “To support the latest in road danger reduction, the website is filled with useful videos, detailed guidance and specific information targeted for riders and drivers.  We are delighted to be a part of this important project and will continue to support LCC in the website’s ongoing development.”

McGee worksite in central London